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360 DEGREE CAMERAS

A number of real estate websites offer 360 degree image tours of rooms in a property. This is done by mounting a camera on a pivoting tripod head, then taking pictures at specific angles, and finally sewing the images together to create a continuous horizontal landscape. While this is awfully clever and might be fun to play with on a website, it does not draw the viewer's attention to the subtle features of a property that could make the difference in a buying decision. The reasoning behind 360 is to give the viewer everything, to immerse her in the environment, hopefully thus enticing her to buy. But a photographer sees things differently. A good photographer can focus on specific things that have an emotional impact, while still providing an overall view that conveys a sense of the whole property.